One of the first questions you should be asking yourself is just exactly...
"Who is your market?
In other words, just exactly who is going to buy what you're offering?
If you say, "Everybody." Then we're in BIG trouble.
If your market is everybody, then your real market is nobody.
Probably the easiest way to describe what I mean is to compare it to fishing.
The absolutely easiest way to catch fish is to put your bait in a barrel that contains...
"a whole bunch of hungry fish."
Now I know that sounds like an over-simplification, but it's the truth, isn't it?
They're all grouped together. They're hungry. You've got the right food. You drop bait in. They bite.
Here's a little three step secret to the successful marketing of anything!
"You've got to... reach the right market... with the right message... at the right time."
Simple as that.
Think about it for a second.
Let's use our fishing example.
The right market - you've found them...they're in the barrel!
The right message - fat and juicy wiggling worms.
The right time - they are hungry...now! Do you think they're going to bite?
Yes! Now let's see for a second what happens if you're missing just one piece of our 3-step secret.
You go fishing in your bathtub (wrong market) Fat and juicy wiggling worms.
They are hungry...