Written by Anthony - Pro Dealer Secrets
One of the first questions you should be asking yourself is just exactly...
"Who is your market?
In other words, just exactly who is going to buy what you're offering?
If you say, "Everybody." Then we're in BIG trouble.
If your market is everybody, then your real market is nobody.
Probably the easiest way to describe what I mean is to compare it to fishing...
Written by Anthony - Pro Dealer Secrets
Since everything that you sell is going to be bought by a human being, wouldn't it be great if you knew the six great influencers on human behavior?
When these six secret motivators are included in a sales presentation, whether it be in a short ad, a longer ad, a sales letter, or a long presentation...any offer at all, I've seen amazing results.
I've put these in order of use in the marketing process, sometimes they'll need to overlap or even change the order to fit the situation...
Written by Anthony - Pro Dealer Secrets
In this Special Report you’ll learn the exact steps to take in every sales letter you write.
If you follow this guide, your letters will contain the proper psychological pacing required for you to make a successful sales presentation and get orders
Let’s get started...
Part #1 - Use A Headline To Get Their Attention... 
Written by Anthony - Pro Dealer Secrets
When reviewing clients' ads, sales letters, brochures, and other sales pieces there are three words that always need to be deleted to make the letter more effective in generating responses.
Before you hear what the words are, let's make sure that you know where the emphasis of your ads or letters should be.
The emphasis, of course, should always be on your customer. You'll want to speak to your readers needs, wants, desires, and fears...
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